The Fastest Way To Get Clients w/o Spending $$$

• 15 min read

A Few Raw Insights On Freelance Copywriting From A “Rookie” Who Made Six-Figures In His First Calendar Year Of Business

Written while at a conference in 2011 at the San Diego Marriott Marquis & Marina, California

There’s an index card taped to my monitor (amongst many). But this particular one says, “How am I fucking this up? How would Cowboy be mad at Colin?”

It’s something John Carlton told me to write down in New York during a Mastermind session.

It’s probably the second most important piece of advice John’s given me to help me grow my freelance copywriting business.

Now, unless you were at the 2011 Action Seminar, you probably wouldn’t know I’m “Cowboy” in the Carlton world.

But more importantly, you’re probably wondering what it is “Colin” would F. up that could get “Cowboy” mad.

The “Colin” in this case is the intellectual, corporate guy who used to work at eBay as a project manager. He would complicate stuff and draw process maps for everything, trying to organize the universe into neat little boxes.

That “Colin” sometimes forgets he’s in the entrepreneurial world, where it’s messy, chaotic and DIS-organized.

And in honor of Steve Jobs who passed away recently as I write this, I quote:

Fact is, going from A-Student slash Good Employee to Self-Employed Freelancer (unless you’ve done it before) is probably the biggest challenge you will face as you embark on this journey as a freelancer. More than learning how to write copy.

Who am I and why should you listen to me?

Hi, I’m Colin Chung. I started writing copy professionally on July 3, 2009. (The same day I was laid off from eBay). I had no real experience, no real network and no clients lined up.

Within a year and a half, I closed over six figures in business. (Just shy of doubling my salary at the job I was fired from). My client list now includes Mike Koenigs, Jim Punkre, Arielle Ford, Matt Morris, Bill Walsh, Jay Kubassek and many others.

In this bonus report, I’m going to share some of my rawest, unvarnished insights from those crucial first 12 months. If you’re starting out in this business as green as me, what you’re about to read should scare the living daylights out of you (hopefully). But it will also give you a “frame of reference” of what’s to come, what to avoid and what to focus on.

Hope this helps.

Again... I emphasize, unless you’ve owned a business before.

If not, you’re going to quickly realize... there’s a LOT of B.S. in your head about money, about how the real world works and how to prioritize what you do next. There’s no boss telling you what to do, how to do it and when to do it.

It’s all on you, you can’t fire yourself, you can’t quit yourself and you can’t talk behind your own back. (And if you can do that last thing, you should probably be working for Cirque Du Soleil. Not writing copy).

For an academically smart guy like me, who (was) obsessive about categorizing, organizing and archiving...  I had a hard time giving up details, a clean desk and planning out everything at work.

The most important advice John Carlton gave me...

← The Universe Hates You
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