Breaking Down How Humans Get Influenced

Osmosis Weekly is a newsletter about human psychology:

Persuasion. Manipulation. Habits. Beliefs. Decisions.

What makes you act the way you do?

Every month, I read 2-3 books on human behavior, marketing, and storytelling. I destroy them. I highlight, dog ear and write notes in the margins.

And then -- I share my most useful insights from these books with you in a newsletter called Osmosis Weekly

The goal of this newsletter is to help you...

  • Write and communicate more persuasively...
  • Build resilient defenses against manipulation...
  • See social situations and power dynamics for what they are...
  • Leverage storytelling and viral "sticky ideas" to drive your point home...
  • Break down how great messages land and resonate...
  • Market and sell your ideas, product, or service better...

In short, Osmosis is about human behavior... and how it gets influenced.

Osmosis Weekly comes every Tuesday at 9:30 AM Pacific.

Who am I? I'm a copy-consultant whose words (written and strategized on) has probably driven over $250M in online sales. (It's unverifiable and I am a marketer, so...)

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